A New York Based Independent Watch Brand
DESIGNED IN
NEW YORK
CRAFTED IN
SWITZERLAND

Stella Watch Company is a New York based independent brand founded in 2019 by co-owners Marcella and Stephen, two veterans in both the watch industry and business development. Stella watches are designed in New York and manufactured in Switzerland.

"There's something very charming about a watch, don't you think?"
-Marcella Dolan
Marcella – Left Brain
Marcella’s entire career has been in the watch industry. In 1995 she received a call from a friend who asked her to work with him at a small watch company. “I knew nothing about watches but the job had benefits so I said yes. I also had a strong desire to learn, a solid work ethic and I never turned down a good challenge”, she laughs. “I loved designing watches and I was immediately hooked. I also loved sourcing new materials, trying new finishing techniques and working with suppliers. I was constantly pushing myself to learn and I soon became engulfed in every aspect of the business.” This kind of drive eventually led to a vice president position for the watch division of a global fashion company. “I’m very lucky to have built a career doing something I love. It is true what they say – once you get into the watch industry, you never leave. Not only for the rewards of designing something so intricate and beautiful but also for the friendships you make. It’s a small but close community that not everyone understands. But when you get it, you get it”.

"To me what makes a great watch is all about how it makes you feel when you wear it."
-Stephen Rowley
Stephen – Right Brain
While Marcella was a fledgling watch designer Stephen was graduating from the University of Miami with a major in finance and then Columbia University with an MBA in management. Throughout his career in both retail and consumer products, Stephen has always had a passion for well-designed products. “I bought my first ‘real’ watch when I was 20, at a small antique shop in my hometown. It was a 10k Wittnauer skeleton manual wind. The intricacy, quality, and engineering of this tiny watch were just amazing to me. It’s still one of the most cherished pieces in my collection and I won’t even dare to say how many I own today! From that day on I had a real appreciation for how special a watch could be and how a quality watch could be handed down for generations”.
