Welcome to our blog where Marcella writes about things that come to mind.

The "New Yorkiest" New Yorker

May Her Memory be a Revolution

"A Great Parade on Workingmen of New York and its Vicinity"

Marcella

The "New Yorkiest" New Yorker

Jimmy Breslin (10.17.1930 – 03.19.2017) Stella Watch Company is a New York Brand. When we created our first model, the Felix, our...

Marcella

May Her Memory be a Revolution

By now you would have heard all about the life, death, and work of Ruth Bader Ginsberg. But if you didn't follow her career or haven't...

Marcella

"A Great Parade on Workingmen of New York and its Vicinity"

Labor Day. Who, What, Where, When and How

Marcella

The STP1-11 Swiss Automatic

If you're like us, one of the first things you want to know about a new independent brand is, "what movement do they use?". This is an...

Marcella

8/16/74, The Ramones played their first gig at CBGBs

On August 16th, 1974, The Ramones played their first gig at CBGBs. In the 1970's New York City was undergoing an unparalleled...

Marcella

Inspiration - Downtown Red

Most neighborhoods in New York are identified by the businesses they house (FiDi or the Garment District), or for their cultural...

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Inspiration - Grand Central Silver

There is a part of the city that is so vast it could be considered the 6th borough if it had its own area code. Beneath the streets and...

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Inspiration - Gotham Gold

As a watch designer, I am often asked where my inspiration comes from. Sometimes it's an easy answer but more often than not, I have a...

Marcella

Inspiration - Dress Blues

Dress Blues was the first version I designed and so epitomizes the whole aesthetic of Stella, which above all else, is inspired by the...